Marketing Automation & CX

Analytical marketing automation and CX consultant with experience working towards B2C with systems like Braze, Adobe Campaign Classic, Marketo and Apsis. Passionate about improving processes and ways to work – preferably with the help of data.

Examples of previous projects

– Strategy for newsletters. What is their role and how will they benefit the business?
– Vision including how we will position the org
– Gathering and presenting statistics, next steps recommendations

– Hands on help with operational tasks within Marketing Automation such as building workflows, email/SMS/IAM
– Hands on help with updating WordPress websites or working with tools such as Mailchimp

– Assessments and audits of current situations
– Creating project structures for fundamental churn-analysis
– Creating administrative processes and routines, with documentation

Some facts about me
  • Name: Salla Vartiainen
  • Swedish-finnish by origin
  • Born and raised in Stockholm
  • With love for the arts and travelling
  • Curious
  • Dog-mum
  • Appreciative of both kindness and straight communication

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