Analytical marketing automation and CX consultant with experience working towards B2C with systems like Braze, Adobe Campaign Classic, Marketo and Apsis. Passionate about improving processes and ways to work – preferably with the help of data.

Examples of previous projects

STRATEGY
– Strategy for newsletters. What is their role and how will they benefit the business?
– Vision including how we will position the org
– Gathering and presenting statistics, next steps recommendations

OPERATIONAL
– Hands on help with operational tasks within Marketing Automation such as building workflows, email/SMS/IAM
– Hands on help with updating WordPress websites or working with tools such as Mailchimp

PROJECT STRUCTURE
– Assessments and audits of current situations
– Creating project structures for fundamental churn-analysis
– Creating administrative processes and routines, with documentation